Renew Group is a Swedish company active in the sports industry providing everything for floorball. The company was founded in 2001 with the creation of the ZONE brand. In 2004 Renew acquired the UNIHOC brand.
UNIHOC was founded 1972 and is the first floorball brand in the world. With customers in more than 65 countries around the globe it is the leading manufacturer of floorball equipment today. The brand UNIHOC stands for quality, design and development.
The new UNILITE EVOLAB 27 is the lightest stick in the world weighing only 165 grams.
The client contacted me on a short notice only giving me 15 days to complete this task. They wanted an animated showcase of their new product and had a vision of what the finished render should look like. Together with Johan Jihde & Kalle Brännberg at Renew Group we started creating a gameplan and 13 days later, this is what came out!